get creative control - a cms for display ads

Traffic your display ads once.

Change rates, offers, headlines, and images anytime, and every live placement updates everywhere, the same day.

See how it works

TRAFFIC ONCE. SAME-DAY CHANGES, EVERYWHERE.

How it works

Creative Control is about keeping a deliberate set of ads accurate — not generating more of them.

1. We build your ad set

Our team builds an HTML5 set of standard-size display ads in your Creative Control workspace that are based on your brand guidelines and a reference set of ads. You review and approve every ad before anything goes live.

2. Traffic them once

We give you the ad tags and instructions to pass to your media partner. They go up the same way any third-party tag does — in DV360, Amazon DSP, The Trade Desk, StackAdapt, Yahoo!, or wherever you already buy. This is the only time anyone traffics these ads.

3. Make updates as needed

When a rate or offer changes, you update it in your Creative Control workspace and publish. Every placement running your ad tags picks up the change the same day — no new files, no new tags, no re-trafficking, no change fees.

Interested? Join the launch waitlist.

WHY CREATIVE CONTROL?

Ad changes shouldn't be a production.

Creative Control ends the back-and-forth production cycle between marketing, creative and media. We give you control and peace of mind, knowing all your ads are running with the same rates, offers, headlines, and images. We're the CMS for display ads. Traffic display ads once. Make same-day changes, same-day updates everywhere.

Made for Brands and Advertisers

Creative Control is for advertisers whose display ads carry a detail that moves — a rate, a price, a payment, an offer, or an incentive.• Banks and credit unions.
• Credit card and consumer lending.
• Auto and powersports dealers.
• Insurance, travel, retail, home services.
• EcommerceThose details are what make display advertising work — and they get left out because changing one number means rebuilding every size and re-trafficking every placement. If that sounds like your last campaign, Creative Control was made for you.

NOT made for

Running dynamic product catalogs, or teams looking to scale ad volume through automated variation testing.Creative Control is about keeping a small, deliberate set of ads accurate — not generating more of them.

Join the launch waitlist.

Pricing

one fee to be on the platform.
one fee when ads run.

$500/month	Platform fee. Your ad set, your workspace, unlimited updates. Billed whether or not ads are running.
$0.50 CPM	Usage fee on delivered impressions. Billed separately from the platform fee.

ACH or credit card payments are accepted.
Credit card payments will be charged a 3% transaction fee.

Interested? Join the launch waitlist.

Frequently Asked Questions

...

Who is Creative Control for?

Creative Control is for any advertiser who wants the control to update their ads based on market data, such as lending rates. Many advertisers are stuck going to their creative department or agency to update ad creatives, waiting for those changes, then going back and forth to get the updated sizes from creative to marketing to media partners, and making sure the old ads get turned off and the new ones get turned on.

With Creative Control, rates can be updated directly in the Workspace and refreshed that same day. That means:

• Having the ability to make updates to your ads, including text, images, and headlines, and have them update everywhere they are live
• Avoiding creative change fees
• Cutting out the middleman while reducing the time to update and traffic ads
• Trafficking ads once and updating anytime

Creative Control is not for ecommerce brands looking for dynamic product ads.

How does Creative Control work?

Design: Creative Control takes your existing or reference set of display ads and your brand guidelines, and creates a new set of HTML5 display ads.
Review: You review and approve the set before it's placed in the system for ad serving and distribution. Once approved, you'll get secure access to an online spreadsheet where you can edit, update, or create new versions of your ads, including duplicating versions and updating text, headlines, and images.
Publish: That's how easy it is. Ads are refreshed that day (depending on your time zone and when the change is published).

What do I need to get started?

Click Get Started, create an account, and fill out your company and payment information. Once received, our team will contact you to set up your account, schedule a kickoff call, and collect the final pieces. You'll be up and running within 5–7 business days from when kickoff materials are received.

How do I create ads?

Creative Control creates the initial set of display ads for you based on your brand guidelines, style guide, and an existing or reference set of display ads, matching them as closely as possible in a newly generated HTML5 set.

You review and approve the set before it's placed in the system for ad serving.

Once the designs are approved, you'll get secure access to an online spreadsheet where you can edit, update, or create new versions of your ads anytime, including duplicating versions and updating text, headlines, and images.

That's how easy it is. Ads are refreshed every four hours (timing varies depending on your time zone).

How do my media partners get the ads?

Creative Control provides ad tags along with instructions for you to send to your media partner. It's that easy. Ads are done.

How do I make changes to the ads?

Open your Creative Control sheet and make your changes to headlines, images, text, or the landing page URL. Then go to Creative CMS in the navigation bar and choose "Publish Content" from the dropdown.

We also recommend using "Validate Content" to make sure your updates are within the character limits and that all elements are present.

How often do the ads get refreshed when a change is made?

Ads are refreshed every four hours (timing varies depending on your time zone and when the change is made during that period).

Where will my ads run?

Anywhere the tag has been implemented. This includes any DSP (demand-side platform) and programmatic placement that accepts third-party ad tags, like DV360, Amazon DSP, The Trade Desk, Yahoo!, StackAdapt, and others.

Generally, this does not include social ad platforms like Meta, Snapchat, or TikTok.

If I don't have a media partner, can Creative Control run my ads?

Yes! We partner with several media partners to run campaigns. A separate agreement will need to be set up between you and that media partner.

What sizes are accepted?

300x250
728x90
300x600
160x600
970x250
320x50
320x480

How much does Creative Control cost?

Pricing starts at a $500/month platform fee plus usage fees. If no ads are running, the platform fee will continue to be charged each period unless canceled.

Is there a free trial?

Not right now, because Creative Control customizes every instance to your specific needs. We do offer a free demo so you can see how it works and whether Creative Control is right for you.

What payments are accepted?

ACH or credit card. If you choose to pay by credit card, a 3% transaction fee will be charged.

Please note the platform fee is paid separately from usage fees ($0.50 CPM on ad delivery).

Join the waitlist.

Join the Waitlist

Be the first to get notified when we officially launch to the public.